The BIG 4

Posted on 24 Jun 2013

Please note: this is an old article

It was published in June 2013, so the information may be out-of-date.

The national Small Business - 'Too Big To Ignore' pre-election campaign to help give small business a voice has moved into its next phase with the unveiling of ‘The BIG 4 You Can’t Ignore’.

 VECCI is leading the campaign in Victoria in partnership with the national Australian Chamber of Commerce and Industry (ACCI) body and state chambers nationally, and aims to raise the profile of small business to garner the attention of the Government and Coalition in the lead up to the September federal election.

‘The BIG 4' highlights the top four issues that small business has identified through feedback on the campaign website at as critical to their survival and success.

The BIG 4 includes the need to:

1. Cut down on RED TAPE
2. Simplify the TAX SYSTEM
3. Make it easier to EMPLOY PEOPLE
4. Build better INFRASTRUCTURE

Within each of ‘The BIG 4' issues, there are four specific examples where action could be taken, and in the case of infrastructure, eight examples. Based on small business feedback, there are plenty more issues and even more examples, all of which will be added to the campaign as it progresses.

The campaign is centred on the real people of business - employers and employees - and has already harnessed the support of more than 23,000 small businesses and supporters since its launch in April.

In the second phase of this project, we seek to promote the BIG 4 issues through stories told about the experiences of these real people. A series of short video ads have been prepared which feature interviews with business owners and employees and can be viewed on the campaign website.

This movement gives a voice to the silent majority in the Australian private sector. Business people are mobilising. Small businesses may be small voices on their own, but together they are too big to be ignored by our country or its politics.

VECCI urges all small businesses - the employers and employees - to visit the website and add your voice to this national campaign at