Please note: this is an old article
It was published in August 2016, so the information may be out-of-date.
Learn more about your customers, set marketing goals, clarify your unique selling proposition and use this to help choose the right marketing activities for your business.
Many businesses think marketing is about having a website, a Facebook page and placing advertisements in the local paper. While these are all marketing activities, to market effectively businesses must think a lot broader and apply a ‘customer-focused mindset’ to all aspects of their business. An effective marketing action plan is an essential tool to help businesses attract and retain a loyal customer base. They will also learn how to measure the success of their marketing activities, to track achievements against their business goals.