Please note: this is an old article
It was published in March 2012, so the information may be out-of-date.
As part of the implementation of the CBD Strategy, Greater Shepparton City Council is rolling out a program of activities and events which attract visitors to the CBD and help to stimulate trade.
During the month of March, artworks from two leading Australian artists have been installed in vacant stores at 62 High Street and 314 High Street.
At 62 High Street, the film I Am Not a Joke (2007), by Sydney artist Kate Mitchell is projected across the entire shop window. The performance-based work features Mitchell's trademark use of cartoonish humour to reflect upon the absurdities of everyday life. At 314 Wyndham St. Melbourne artist Andy Hutson has filled the former newsagency with the paper-mâché installation Lucky Strike (2012) that examines themes including childhood fantasy and consumer desire.
There is also a great line-up of local entertainment on show in the Maude Street Mall every Saturday until the end of April. Some of the acts include Joel Muston, Nat and Nick, Matty Hooper, Rachelle Scandolera, Krista Rumble and local band Many More.
The entertainment provides a great atmosphere in the mall and encourages CBD businesses to trade after 1pm on a Saturday.
Over the Labour Day long weekend in March the Maude Street Mall hosted the Shepparton Art Market where local artists and craftspeople displayed original pieces of art for public sale. The market was part of the line-up of activities and events throughout the municipality for the SheppARTon Festival.
Greater Shepparton City Council's Manager Economic Development, Geraldine Christou, said the market attracted a number of local creative people who displayed a variety of paintings in a range of styles. There were also several jewellery designers and craftspeople showcasing their handmade jewellery and accessories.
"The Art Market was positioned centrally in the Mall as we saw an opportunity to attract visitors into the CBD to enjoy the market, visit the shops and enjoy a meal in one of the many local cafes or restaurants," Ms Christou said.
"It was a great opportunity for local artists to showcase their talent."
Greater Shepparton Mayor Michael Polan said these types of event support the vision of the Shepparton CBD Strategy (2008) which aims to create an active and vibrant CBD.
"The Shepparton Art Market evoked the ‘distinct' and ‘local' qualities that the community want to see in the CBD. It's these qualities that provide our city centre with a point of difference from other shopping centres," Cr Polan said.
"When music and other activities are held in the Mall it creates a positive atmosphere. Our local traders enjoy the support of complementary activities which support local trade by encouraging people to spend more time in the city centre."