Big Impact For Little Effort

Posted on 24 Oct 2016

Please note: this is an old article

It was published in October 2016, so the information may be out-of-date.

Courtest and honesty go a long way in winning and retaining customers

In an increasingly complex marketing world full of online and offline options, many businessess can get caught up with technology and marketing systems, losing sight of the little things that can often have the greatest impact.

Yet despite the world's technological advances, most business is still done face to face. This is especially so in the micro-small business sector.

Here are four things every business can do at no cost to both win the sale and keep customers returning:

  • Be your word - do what you say you are going to do
  • Listen to what your customers say, not what you want to hear
  • Say thank you
  • Reward your customers first

In summary, the simple things that help your business are about courtesy, honesty, reputation and integrity. And by focusing firstly on your existing customers, you will sustain what you have and eventually attract new customers.

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