Please note: this is an old article
It was published in February 2014, so the information may be out-of-date.
For Beth Webb of Divine Flowers – establishing the online side of her boutique flower shop was a steep learning curve.
When Divine Flowers first set up their website 10 years ago, online retailing was just starting to take off in Australia. At the beginning, there was a lot of trial and error for the business - trying different web designers and webhosts, and for Beth it was a huge learning curve. With basic computer skills, she had to learn the language of websites, how to edit photos and add products to her website.
But the more she learnt, the more she felt like she had control over the business's online presence.
Now that the Divine Flowers website is established, Beth allocates a set amount of time each week to focus on growing the ‘online' side the business.
Beth regularly updates the Divine Flowers website, making the content fresh and relevant, so it is easy for search engines to find the site. These simple updates keeps Divine Flowers on the front page of the main search engine sites.
And, by adding a reminder service to the website, Beth is able to stay in touch with her customer base to remind them of an upcoming birthday or anniversary and suggest the right product for every occasion.
"I am doing less on the website, as I feel now I know where I need to tweak things, where it is really benefitting'.
You can visit her website by clicking on the link below
Provided by the Digital Business website helping Australia to improve their digital awareness through the Digital Enterprise Program.