News Article

Posted on 23 May 2014

Please note: this is an old article

It was published in May 2014, so the information may be out-of-date.

Food Innovation Australia Ltd (FIAL), in collaboration with Austrade and State Government Agencies, will be hosting senior buyers from leading, high-end Asian and Middle Eastern supermarket chains, from 10-13 June.

The deadline for applications for this rare opportunity is Wednesday 28 May and is open to export-ready Australian Food and Beverage companies. The companies may either be new to these markets or already have a presence there.

Greater Shepparton City Council Manager Investment Attraction Geraldine Christou said this presents a unique opportunity for Australian food and beverage companies to capitalise on the high and rapidly growing consumer demand for safe, high quality and convenient foods and beverages in Asia and the Middle East.

For an opportunity to present your products to these senior buyers, please complete the ‘Expression of Interest' form below, by clicking on the link. The closing date for applications is 28 May 2014.

Please register your interest via this link http://fluidsurveys.com/s/HighEndSupermarketInboundBuyerMission/

Summary of traders

Hero Supermarket operates 682 stores in Indonesia, under several brands, and serves all customer segments, including Australia's target market of the upper middle to upper class consumer. Hero Supermarkets leads the evolution of modern retailing in Indonesia.

Emart is the largest hypermarket chain in Korea with 147 stores nationwide and includes Shinseki department stores, Shinsegae Food and high-end gourmet stores Dean and Deluca and SSG. Emart has a direct global sourcing division and imports a wide variety of products from numerous countries.

Park'nShop is one of the major supermarket chains in Hong Kong, with more than 170 stores, including high-end supermarket brands ParknShop Superstore, Taste, Great Food Hall, Fusion, SU-PA-DE-PA, International and Gourmet Food Hall.

Cold Storage Singapore is the premier supermarket chain in Singapore. As the island's oldest established supermarket operator, with over 100 years of experience, Cold Storage is a market leader in Singapore. This respected chain constantly introduces new store concepts that set clear industry standards.

The Sultan Center is one of the premier retailers and leading suppliers of supermarket items, perishables and general merchandise in the Middle East, with coverage in the Kuwaiti, Oman and Lebanese markets.

- Released 23 May 2014